Bringing together two of the most highly regarded names in lacrosse, 3d Lacrosse, Inc. announced today the formation of a strategic marketing and sponsorship relationship with Easton Lacrosse. 3d Lacrosse is exploding onto the national scene with events, training, spring break programming, and select club teams while Easton Lacrosse has established itself as a major player in the lacrosse equipment landscape.
“At 3d Lacrosse we take pride in developing players,” said 3d Chief Executive Officer Jamie Munro. I am pleased and honored for 3d Lacrosse to join forces with Easton Lacrosse as a marketing partner and supporter of some of our main products, including the Denver Shootout, 3d Select Club teams, and Spring Break training programs in both Florida and Arizona. Easton has an outstanding leadership team and I am looking forward to working with them going forward.”
During the next twelve months, Easton Lacrosse will be the presenting sponsor of several events and programs, including the Denver Shootout, 3d Spring Break and all 3d Select Club teams. Complete details on 3d Lacrosse programming are available online at http://www.3dlacrosse.com.
“Easton is always looking to partner with brands that we believe share the principles that drive our brand: performance, innovation and passion,” said Doug Appleton, General Manager of Easton Lacrosse. “Our partnership with 3d is another step towards growing both Easton Lacrosse and the sports itself.”
Easton-Bell Sports acquired Talon Lacrosse in January 2010 to mark its official entry into the lacrosse market, despite the fact that Easton has been designing lacrosse equipment for the last decade and holds innovative patents in the lacrosse space. The marriage of Easton-Bell’s engineering and expertise of invention and Talon’s passion, knowledge and tradition that honors the soul of the game is at the heart of Easton Lacrosse.
“Over the past decade, there has been tremendous expansion in the sport of lacrosse,” stated 3d Chief Operating Officer Greg Waldbaum. “As we looked toward the marketplace for strategic partners and sponsors, we received great interest in our brand and company. Easton was a natural fit for us, as we are both in expansion mode and clearly have congruent goals and growth plans. This new venture allows 3d and Easton to grow with the game and affords both companies access to additional ideas, people, players, contacts, and resources that each could not produce independently on their own.”
About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey, lacrosse and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at http://www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.
About 3d Lacrosse
Headquartered in Denver, Colorado, 3d Lacrosse is fast becoming one of the premier training, event, and select club lacrosse operations in the country. Founded by former Division I coach Jamie Munro, 3d Lacrosse has operations, offices, teams and events throughout the nation. Munro earned All America honors at Brown, played professionally, coached at Yale and Denver, is a current men’s Division I analyst on ESPNU and is a regular contributor to Inside Lacrosse. For more information on 3d Lacrosse, please visit http://www.3dlacrosse.com.