50 Cent, the Vitamin Water king, created Street King as part of his mission to provide a billion meals to hungry children over the next five years working with the United Nations World Food Programme to fight hunger worldwide. With the purchase of every Street King energy shot, SK provides a meal to a hungry child in Africa (unsure if it’s for the entire continent or a sole country).

50’s promo video for the product features his boys Mike Tyson & Floyd Mayweather. The three amigos have an adventurous Hangover-esque night and go through their steps to try to remember.

The energy shot drink provides you with six hours of energy and focus. Available in Orange Mango and Grape flavors, each 2.5-ounce shot contains 100% natural flavors and zero carbs, calories or sugar.