Adrenaline Lacrosse recently celebrated the grand opening of a new flagship store and cultural center in the Historic Snowflake Bakery building of downtown San Diego. The opening marked the completion of the first Adrenaline cultural center, initially set to expand to 9 such stores in the western United States. The idea behind the cultural center is to offer more than just equipment. Adrenaline hopes to hold sessions with lacrosse professionals to really bring the community together.
“The launch of our cultural centers is about something much larger than the opening of a store. It’s the introduction of a cultural movement, a step in the right direction for the sport, and a means to spread the message of Adrenaline Awareness,” explains Alex Cade, President of Adrenaline Lacrosse.
The retail location is located on 21st St in San Diego, California. View photos from the Launch Party.