Behind the Nike Zoom Hyperfuse x Video

Shane Kohatsu and Fred Dojan of Nike’s Innovative Kitchen break down the concept behind the brand’s latest Basketball-centric technology in its Hyperfuse silhouette. As interesting as any of Nike’s recent developments, the design follows an aesthetic revolved around Chinese basketball players and their need for shoes that are lightweight, can hold up outdoors, and have great traction/breathability.

Nike Zoom Hyperfuse from KENLU on Vimeo.

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Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

2 Comments

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