June, 2014 – BLXLAX launches a new type of lacrosse lifestyle brand. It’s all based on confidence, edginess, in your face designs and yet at the same time it keeps it all very simple. BLXLAX is a lacrosse lifestyle apparel brand that appeals to the edgier lacrosse player and enthusiast as well as the culture surrounding the lacrosse community. All designs are produced on high quality, comfortable, quality blanks. Each piece of BLX wear we produce has been chosen with the latest fashion, colors, and styles in mind. BLXLAX is more than apparel. Over a short time communities of players, fans, and extreme athletes have come to embrace the BLX brand and our beliefs.
Initial rollout kept everything centered on basic black. BLX tees and hats are items that can be worn game day under your gear or on the sideline as well as at night out on the town for a cool vibe.
Monkeys and ice cream cones won’t be part of the lineup. We left that for the other lifestyle brands. Our focus will be on the hipper, cooler side of the lacrosse lifestyle. We want clothing that both kids and adults can wear to the game and after.
BLX specializes in designing and creating unique lacrosse inspired shirts and other clothes for men and women. When you shop with us, you are not only supporting our brand, but an entire community from players to enthusiasts. Our featured designs are handpicked because of their unique perspective on lacrosse and lacrosse culture. Our creativity is transformed into one of a kind lacrosse t-shirts, tank tops, hoodies, and other lax clothing you won’t find anywhere else. We combine our creations with premium quality fabrics and craftsmanship to create amazing lax apparel that is both unique an incredibly comfortable. New designs and styles are always coming out. A full line of shorts, moisture wicking and compression shirts as well as hoodies will become available in the fall.