Adrenaline Lacrosse has announced a new initiative to give back called Adrenaline Awareness. Adreanline Awareness, each month, will choose a foundation/organization to partner with, in which a portion of proceeds will be donated. Kelly Rooney Foundation is the partner for next month’s Adrenaline Awareness product. October is the Breast Cancer Awareness Month.

Adrenaline Awareness highlights relevant issues while providing people with an opportunity to educate, inspire, and empower others by taking action. AA strives to motivate those to give back and help create an awareness of pertinent matters in the world today.

Adrenaline will release three colorways in Black, Pink, and White with their logo cloaked with the Breast Cancer ribbon. These socks will be available next month in most retailers, including Dick’s Sporting Goods.