Easton Sports to Hit the Road on Dream Crazy Tour



VAN NUYS, Calif. (Mar. 23, 2011) – Easton Sports today announced the Dream Crazy Tour, offering baseball, hockey and lacrosse players the chance to be national ambassadors of their sport. Easton is accepting video auditions at www.easton.com/dreamcrazy until Monday, April 11, 2011.

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Easton Lacrosse Adds First Woman To Roster



VAN NUYS, Calif. (Mar. 17, 2010) – Easton Lacrosse today announced the signing of Danielle Spencer to a multi-year contract. One of the most recognizable female lacrosse players in the country, Spencer will be involved in developing new products for the company and creating exclusive content for EastonLacrosse.com, as well as participating in camps, clinics and other events for Easton. Keep Reading…

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Easton Lacrosse Wall Ball Commercial



Easton Lacrosse released a “Wall Ball” video featuring national lacrosse stars Casey Powell and Brett Queener. The spot follows Easton promo players around the Big Apple as they bounce balls off inanimate objects the whole way through. Quite often finding themselves in awkward situations.

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Easton Lacrosse Customizable Launch Head and Shafts Available Now



VAN NUYS, Calif. (Feb. 24, 2010) – Easton Lacrosse today announced the retail availability of the Launch Head, and the Stealth Scandium+ Alloy, Stealth Scandium+ Grip Alloy, Talon Legend and Talon Beast shafts.

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Woodgrain Easton Launch + Brown Leather Technique Talk



Hello laxers and lax lovers! Sorry for the week hiatus. In the videos below, I talk about a leather technique used by some. I hope that if you’re thinking about doing a leather bag, you would try this technique sometime.

Posted in: Easton, Stringing

Doug Appleton from Easton Lacrosse Displays Brand New 2011 Product Line



Doug Appleton from Easton Lacrosse displays brand new 2011 product line. Scandium shafts with textured rubber grip. The Launch which is the first adjustable head in lacrosse. You can easily adjust with a screw driver to make your own specific pocket.

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New Developments On Easton Lacrosse Helmet



At the recent US Lacrosse Convention, Easton Lacrosse was showing their new line of shafts and their universal spec head appropriately called the Launch. But the product that had everyone buzzing was the one they only unveiled to a few select groups. I’m referring to Easton’s new lacrosse helmet.

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Easton Lacrosse Aims To Be Market Leader with New Products and Innovation

Easton Lacrosse Aims To Be Market Leader with New Products and Innovation



Easton Lacrosse discusses their new technology that will help them manufacture the best equipment in lacrosse. They have taken the Talon shafts of yesterday and made them 50% stronger and 20% lighter as a result of the acquisition by Easton.

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New Shafts from Easton Lacrosse



Bigfoot Lacrosse has the sneak peak at Easton’s new Stealth Scandium shafts.

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‘Unofficial’ Easton Product Shots

‘Unofficial’ Easton Product Shots



As Easton Lacrosse draws nearer to their product release date, they have hit up Verdict Photography for a few shoots and idears on how to manage their aesthetic. As a photographer / visual idea guy, it is my job to present them with a whole bunch of stuff to look at in order to determine what direction to head visually. Some stuff works, other stuff ends up on the cutting room floor. Here are some examples of some photos that, while pretty cool, got left behind in the editing process.

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