New Balance US574 Custom Shoe Program



Nike did it with Nike iD. Adidas did it with Mi Adidas. New Balance steps into the light by now launching the US574 Custom Program. New Balance has a storied history much different from other shoe brands. Keep Reading…

New Balance, Made in England Video



Here’s a closer look at the legendary New Balance Flimby factory in England. The short video is directed by award winning director Andreas Tibblin. Keep Reading…

New Balance H710 Ivy League Collection



New Balance offers a peek into its upcoming Ivy League Collection for Spring 2011. The collection will include mid and low top versions of its H710 hiker. The shoes are inspired by the Ivy League schools, which obviously include Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, and Yale. They’ve taken a classic approach with an “outdoors” feel. They feature buttery suede uppers with special laurel wreath tongue branding to mimic the schools’ crests. The release is expected to come in January 2011 via select New Balance accounts worldwide. Keep Reading…

NEXUSVII × New Balance CM1700




Japanese label NEXUSVII is the latest brand to collaborate with New Balance’s Asian division. The CM1700 model is decorated in a soft natural upper that sits atop an ABZORB sole that is designed to provide orthopedic comfort. This shoe is two-toned and available at Tokishirazu.

New Balance Sneaker Projection Mapping by Hayoung Jung



New balance sneaker Projection mapping_01 from Hayoung Jung on Vimeo.


Created as a side-project without any monetary benefit, Hayoung Jung utilized the increasingly popular format of projection mapping together with a New Balance 1300. The end results are some stunning visuals and animations which are based around the usages of colors and could serve some interesting mediums in the future beyond just advertising.

Posted in: Lifestyle, New Balance
Game Photos: LXM 904

Game Photos: LXM 904



New Balance beats Monster Energy 10-9 at LXM Pro 904 in Florida this weekend. The game was action-packed and thrilling down to the last second. Chazz Woodson and Kyle Harrison were quite impressive with diving goals. View some images from the game. View Photos…

Posted in: Brine, Featured

Video: New Balance “All in a Days Work” With DJ Mars



New Balance collector DJ Mars stars in this short clip entitled “All in a Days Work.” Mars walks us through his work, life and day-to-day philosophy. The short film features De La Soul, Kenny Burns, and Mick Boogie to name a few.

Video: Limited Edt. x New Balance 577 Vault Teaser



New Balance has worked again with Singapore boutique Limited Edt. Vault. This time they have linked up on a pair of NB 577′s and presented a teaser video for their release. These kicks have a militaristic feel, and they feature tonal colors accented with electric blue highlights. View Video…

Meet The Salt Shakerz Lacrosse Club

Meet The Salt Shakerz Lacrosse Club



The club is a post collegiate traveling team originating out of the New York City metro-area. The Shakerz came together in the fall in 2008 when CJ Greene (Villanova University 00′) and co. began talking about putting a competitive team together of “good guys” both on and off the field in the New York area. As is usually the case with CJ, he took the initiative to put the thing together and has been running the show as ‘Top Cheese’ ever since.

Posted in: Apparel, Brine

New Balance Minimus Video



Team New Balance’s Anton Krupicka speaks about the new minimal footwear and his mindset as he prepares to return to the race that’s been witness to some of his greatest triumphs and struggles, The Leadville 100-Mile Run. Keep Reading…