Charlotte, NC (August 15, 2011) — In a bold move to distance itself from the ego-mania and greed associated with today’s professional sports marketplace, the owners of the North American Lacrosse League’s (NALL) Charlotte franchise have teamed up with H2H Media to launch a social media bracket tournament that will allow fans to name the town’s new professional indoor lacrosse team. The team is using H2H’s innovative online video bracket tournament platform to put local players and fans in charge of naming the team and choosing it’s logo.
“We are set on making this Charlotte’s lacrosse team,” states team owner and president Graham D ‘Alvia. “We felt by allowing the fans to choose their team’s name and logo, we were proving our commitment to having them help shape the team both now and in the years to come. Lacrosse is a sport built on participation. It always has been. So what better than this to prove ourselves to the players and fans of lacrosse in Charlotte and North Carolina as a whole.”
Charlotte’s “Your NALL” program (http://yournall.com) presents sixteen fully-branded videos, each featuring a different name and logo, in a single-elimination, head-to-head bracket competition, where two logos battle each day to advance to the next round. Fan voting determines which logo advances and which one is out. In the end, one name and logo will be crowned the fans’ favorite and will be worn by the players and the organization. Registered voters also become automatically eligible to win prizes that include VIP passes to special events, exclusive merchandise and season tickets.
The Your NALL campaign is an example of how Charlotte and the upstart NALL are utilizing the internet and social media to form more direct media relationship with the lacrosse community, relying less on the traditional TV and radio deals, and more on the global reach of emerging digital channels to create greater affinity between the growing population of lacrosse players and their professional counterparts. “We want each of our players to have a relationship with the Charlotte community,” says D ‘Alvia, “so that we represent the passion of this town in every game we play.”
New York based H2H Media, fresh off successful programs with the NHL, the Pittsburgh Penguins, and USA Rugby, was thrilled to bring their innovative platform to lacrosse. “From day one, we saw the passion and dedication of lacrosse fans as a perfect catalyst for the social gaming appeal of H2H.” said Ken Park, president of H2H Media, “we feel lucky to be working with a team and a league so dedicated to building a true, next generation, digital lacrosse league. Immediately we said, we’re in.”
The NALL (http://northamericanlacrosseleague.com) starts its inaugural indoor lacrosse season in January of 2012 with 5 franchises competing for the NALL World Championship. Each team will play a 12-game regular season schedule, with additional exhibitions against international squads, such as Team USA, Ireland, and others. The league is looking to serve what has become the fastest growing sport in America, with over 550,000 lacrosse players and participants, and a sport that has seen more than 200% growth since 2001. D’Alvia is confident Charlotteans will embrace their newest professional sports team, “Giving fans a direct role in the creation of their team’s brand is the perfect first step towards earning Charlotte’s support as the “their” lacrosse team.”