DICK’S Sporting Goods Launches Extensive Digital Training Resource for Athletes; Powered by IMG Academy

Posted on June 27, 2013 by

Categories: Retail Spotlight, Tech, Training


PITTSBURGH, June 25, 2013 – DICK’S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, announced today an innovative, digital training platform with world-renowned sports training provider, IMG Academy, to help athletes maximize performance beginning “Day One” of each new season. The state-of-the-art platform, which is now live at www.DicksSportingGoods.com/DayOne, is customized for individual sports and offers comprehensive training regimens to help athletes achieve peak performance.

DICK’S launched the “Day One” experience to provide a one-stop resource, serving true athletes before and during the season. Featuring an intuitive user experience that is seamless across PC, mobile and tablet devices, the platform provides an extensive library of training videos that cover sport-specific skills, speed and strength exercises, as well as nutrition and mental conditioning. The specialized instruction is delivered by IMG Academy’s coaches and athletic and personal development experts.

“We are thrilled to join with IMG Academy to provide athletes with a best-in-class online destination to better prepare them to be UNTOUCHABLE from ‘Day One’ of every season,” said Lauren Hobart, Chief Marketing Officer and Senior Vice President for DICK’S Sporting Goods. “This unique experience provides an extensive library of expert counsel, instruction and integrated training that will equip and empower athletes to better reach their potential.”

The platform provides comprehensive training information for fall, winter and spring sports including football, soccer, basketball, baseball, lacrosse, golf and tennis.

“We take great pride in the training we provide the student-athletes who attend IMG Academy, as they prepare themselves to excel in college and beyond,” remarked Greg Phillips, Vice President and Athletics Director, IMG Academy. “It is exciting for us to share some of our expert instruction and proven training methods with a greater audience of dedicated student-athletes who seek a competitive edge as they prepare for their sport season.”

For more information on the “Day One” experience, visit www.DicksSportingGoods.com/DayOne.

Posted in: Retail Spotlight

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