Does Michigan Lacrosse have the Courage to Continue

Posted on May 6, 2014 by

Categories: D1, videos

The Will - Michigan Lacrosse 2014

Yes, 1000 times yes! Are Notre Dame and Michigan the only D1 programs who understand the power of branding? Videos like these enhance brand equity tremendously. Strong alumni networks are instilled and potential recruits take interest. Be honest with yourself and admit this video moved you.

There are very few videos that you watch in life, which create an immediate and lasting impression. Michigan Lacrosse’ Legacy embodies everything an athlete and fan loves about sports. It evokes emotions, questions faith, builds camaraderie, and so much more.

Narrated by Dave Burchell
Original Music by Erik Johnson
Written by Michael O’Leary
Cinematography by Clark Bell, Jon Campbell and Michael O’Leary

Posted in: D1

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  • LXMX

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  • Anonymous

    Love it. Everyone should have that kind of school pride. They aren’t rubbing it anyone’s face or disparaging anyone. It’s all about them, which is great. O’Leary does some incredible work.