Easton Lacrosse Aims To Be Market Leader with New Products and Innovation

Posted on January 24, 2011 by

Categories: Companies, Easton, Economy/Lax Business, Equipment/Gear, Featured, Lifestyle, Social Media, Sticks/Shafts, Talon, Tech

Easton Lacrosse discusses their new technology that will help them manufacture the best equipment in lacrosse. They have taken the Talon shafts of yesterday and made them 50% stronger and 20% lighter as a result of the acquisition by Easton.


Anther product Easton divulges is the Launch head. Easton-patented Reflex technology in throat of head, creating an industry-first, fully adjustable and customizable head designed to optimize throwing angle for all pocket types.


Reflex technology allows for concentration of energy at piston, maximizing energy transfer in passing/shooting; this technology also reduces distortion of head during this motion for greater accuracy and power on shots.

The head is legal for all levels of lacrosse play (Universal specifications are met). Available in White, Black and Wood grain finish. Available in retail in early 2011.

Doug Appleton and Cort Kim tell us about the direction of the company for 2011.

Easton’s new launch head, scandium alloy shafts and re-engineered Talon composite shafts – Easton’s first product introductions to the market place.

Get behind the scenes look at their new products, and the innovation that separates them from pack.

We will have more information on Easton Lacrosse later in the week.

Posted in: Companies

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