Easton’s comical sponsored athlete, Brett Queener, stars in Bad at Lacrosse Ninja. The Easton Lacrosse spot is more of a goofball video showing the talented Hamilton National player doing failed stick tricks, while working on his ninja craft. Yet, this is where Easton Lacrosse excels. The brand has done a great job fast attracting consumers with fun, quirky videos. There’s no obvious reason for the video. And, there doesn’t need to be one.
Watch Mike Powell’s short film with Brett Queener in order to have an even greater appreciation for Easton.