Minneapolis, MN – October 24, 2014 – Epoch Lacrosse today proudly introduced the newest member of its carbon fiber shaft family, the FireFly. The FireFly, which will retail for $100 msrp (30”) and $160 msrp (60” defensive shaft), has the same DNA and state of the art materials as Epoch’s revolutionary Dragonfly line of carbon fiber shafts. The FireFly is designed for the advancing player looking to make the jump from an alloy to a carbon fiber shaft.
“Up until recently manufacturing anything made out of carbon fiber has been very cost prohibitive for a large segment of the population,” said James Miceli, Principal at Epoch Lacrosse. “Our market research found that the only thing holding back players from making the jump to a carbon fiber shaft in the past has been the price point. It is only after years of refining the manufacturing process that we can now offer a mid-priced carbon fiber shaft that meets and exceeds the demands of players.”
The FireFly has a clean minimalistic look with bold new graphic treatments highlighting the FireFly name and the company’s “Live. Play. Be.” tag line. It will draw on Epoch’s popular concave geometry and come with a one-year manufacturer’s warranty.
“We pride ourselves on pushing the evolutionary boundaries of lacrosse equipment development,” added Miceli. “The FireFly is just one of several new products that we will be unveiling for the 2015 season.”
FireFly Fast Facts:
Material: Composite/ Carbon Fiber
MSRP: FF-C30iQ5 – $100; FF-C60iQ8 – $160
About Epoch Lacrosse:
Epoch Lacrosse delivers the finest manufactured lacrosse equipment designed to increase playability and maximize performance by utilizing world-class materials and manufacturing techniques. Epoch tests and re-tests each of its designs to ensure optimal durability, playability and performance. Epoch’s goal is simple, to give players every opportunity to reach their true potential. Live. Play. Be.
Visit http://www.EpochLacrosse.com to learn more about Epoch and its products.
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You can also follow Epoch on Twitter @epochlax and check out their blog at http://www.LivePlayBe.com