It has been a long time coming, but we’re very excited about seeing the final product. With the help of True Temper, Epoch Lacrosse has positioned themselves to bring the most technologically advanced shafts to the market.
LOS ANGELES, CA (September 27, 2011) – Today, Epoch Lacrosse reveals Project Dragonﬂy, a three year development process to provide the most technologically advanced lacrosse shafts on the market. Dissatisﬁed with the status quo, Epoch Lacrosse, with the help of True Temper, has made materials, manufacturing and engineering the foundation on which to create their revolutionary lacrosse shafts. Project Dragonﬂy ushers in a new era of technology and sophistication of performance never before seen in lacrosse.
Project Dragonﬂy is comprised of two diﬀerent series; Dragonﬂy and Legend. The Dragonﬂy series is Epoch’s inaugural line and consists of nine carbon ﬁber models, four of which are speciﬁcally designed for the women’s game. The Dragonﬂy lineup will be available in the United States and Canada mid-October and in Europe early 2012. The Legend series is an advanced alloy line, featuring four models, scheduled for release later this year. The MSRP (US) for Epoch Lacrosse shafts will be set at $100-$130 for the Dragonﬂy series in 30″-32″ length and $85-$115 for the Legend series. The 60” versions will be set at $200 for the Dragonﬂy and $120 for the Legend. Epoch Lacrosse shafts will be sold through a select dealer network only and include a one year manufacturer warranty.
Both shaft lineups within Project Dragonﬂy have speciﬁc characteristics that make them unique. All shafts utilize true aerospace grade materials, the same elements used by NASA and Boeing. Epoch’s Advanced Carbon Layering (ACL) and tube drawing techniques guarantee durability and strength remain consistent throughout each shaft. These techniques also ensure the shafts remain lightweight and fast, while maintaining their best-in-class strength to weight ratio.
Another unique characteristic of both shaft lineups is the highly engineered textured top coat, which Epoch refers to as Slip/Grip. The Slip/Grip texture allows for a consistent grip to be maintained in all weather, while also allowing the shaft to move freely through the hands. Epoch Lacrosse’s Optimal Feel Technology is designed to maximize playability and performance as they understand, above all, a shaft should just “feel” right.
In addition, every Epoch Lacrosse shaft is ﬁnished and painted by hand. Each shaft that leaves their facility features a unique serial number. Once registered on Epoch’s website, the shaft’s journey can be tracked from when it was created until its ﬁrst ground ball.
There are many cultural representations of the dragonﬂy that have existed throughout our history. Many believe the dragonﬂy represents quickness, invincibility and agility because of its extreme maneuverability and speed. The Native Americans, commonly referred to as “the creators of the game”, believe the dragonﬂy symbolizes enlightenment and change. Over the past three years, Epoch has strived to create the best lacrosse shaft available and in doing so, has captured the spirit of the dragonﬂy. Epoch’s philosophy to honor tradition has remained the same from their inception, but now they are determined to make history.
For the chance to win one of Epoch’s last prototype shafts and for more information, check out their Facebook page at facebook.com/epochlax. Also, be sure to follow the ﬁrst ever Epoch shaft’s journey to the ﬁeld at twitter.com/TheyCallMeD_Fly. For dealer inquiries, please contact Jessica Alexander at email@example.com.