Max Seibald was on set yesterday, filming a new commercial for Nike Lacrosse. Night shoot + rain + fast-paced lax action = calculated pandemonium. The spot should turn out great…looking forward to it!

Below is a snap of the CPX-R Cascade helmet Seibald is using along with the Nike Vapor gear.


Artificial rain. Pretty tight. Reminds me of my modeling days.

Max Seibald later tweeted, “Great shoot, couple bumps and bruises, but well worth it.”