Gait Lacrosse will be rolling out a new campaign in 2013 exploring new ways to push social media and marketing. They will also be debuting new commercials on TV featuring MLL/NLL All Star Eric Martin. “It’s More than a Game” gives a hard-nosed, gritty aspect of lacrosse that most companies fail to address. Martin gives us a look into the hard work behind the scenes and how it’s applied to the field. Stay tuned for their new line in 2013. View the commercial below.