HEADstrong Partners With J.J. Threads, Promoting Blood Cancer Awareness In Style

Posted on August 31, 2012 by

Categories: Economy/Lax Business

headstrong-foundation-jj-threads

Hong Kong, China- In an effort to promote blood cancer awareness, custom fashion designer J.J. Threads has teamed up with the HEADstrong Foundation to create special fabric and accessories in HEADstrong’s signature lime green to help further their mission of advocating, fundraising and supporting those affected by blood cancers and those working to eliminate it.

Beginning this September, customers designing apparel with J.J. Threads will have the ability to add signature lime green fabric, buttons and accessories to their garments with proceeds benefitting the HEADstrong Foundation. J.J. Threads, a company built on the premise of customization embraced the idea of promoting awareness through their product, giving players, coaches and fans of lacrosse the ability to show their support of the cause. Design your own shirt today at www.jjthreads.com.

HEADstrong’s signature lime green is the National Awareness Color supporting non-Hodgkin’s Lymphoma the disease that claimed the life of Founder Nicholas “HEAD” Colleluori in 2006. Since the inception of the HEADstrong Foundation, lime green has been a foundational color symbolizing hope, strength and love within the lacrosse community. The color is a “Call to Action” uniting and empowering players in the game to make a difference. And while this vibrant color was once considered taboo in the sport, the popularity of the color with in the game has become widespread in support of the HEADstrong mission.

“J.J. Threads is honored to be partnering with HEADstrong. Ultimately, the vision of our company is to empower individuals to be themselves and to customize their style. Partnering with HEADstrong gives our customers the ability to empower their communities as well in support of a good cause. We at J.J. Threads are committed to such community outreach as a core principle of our business.”
Jay Wich, J.J. Threads Founder

“We wish to thank J.J. Threads for their commitment to supporting the HEADstrong Foundation by creating a unique way to further our mission, allowing us to grow our offering while reaching a new demographic of supporters. With the color lime green being our awareness platform we are no strangers to the customization process and value the relationship. We applaud J.J. Threads for their vision and creativity to help us in our outreach endeavors. Our hope is that teams will elect to design a shirt to wear at special events, post game functions, press conferences, etc. The process of designing your own shirt is a fun and trendy thing to do and we hope that supporters will consider designing their own exclusive HEADstrong shirt or adding custom buttons to show support for our fight.”
Cheryl Colleluori, HEADstrong President and Nick’s Mom

About the HEADstrong Foundation
HEADstrong Foundation works to advocate, raise funds for and to support those affected by blood cancer or working to eliminate it. HEADstrong Foundation generates funds for blood cancer research, distributes grants and provides assistance to patients and survivors of blood cancer. In addition, HEADstrong Foundation awards scholarships and grants for students with ambitions of entering the medical field. Founder Nick “Head” Colleluori” attended Hofstra University where he played lacrosse. While at Hofstra Nick was diagnosed with Non-Hodgkin’s Lymphoma. While sick he began counseling other patients and began laying the framework for what would become the HEADstrong Foundation, in an effort to raise cancer awareness and help others and future patients that found themselves in a similar situation. In August of 2006 he even found the strength to play in one last lacrosse game. Nick passed away on November 28, 2006 at the age of 21. Even though he is gone, his memory and relentless determination lives on through the HEADstrong Foundation. For more information go to www.HEADstrongfoundation.org.

About J.J. Threads
J.J. Threads is the internet’s premier customized-fashion brand. Customers of J.J. Threads are able to design their own great-looking dress shirts using J.J.’s innovative online fashion technology. Shirts are made with the highest quality fabrics and are delivered free via FedEx Worldwide. In addition, J.J. Threads has created an online community of thousands of customers who design, rate, and recommend shirts and styles to each other. To get fun, funky & fresh, visit: http://www.jjthreads.com.

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