Canonsburg, PA (Vocus/PRWEB) November 30, 2010–The B-Lax Blast invention consists of a regulation lacrosse ball with an elastic cord that attaches to all lacrosse stick heads and is available this holiday season at online sporting goods retailers Sports Authority, Modell’s, and Dunham’s among many others.

At $19.99, the B-Lax Blast lacrosse equipment training aid is the essential holiday gift for the lacrosse player. The B-Lax Blast improves hand-eye coordination, throwing power and accuracy, catching skills, and footwork all at an affordable price.

Stefan Craine, inventor and founder of B-Lax, recognized the need for the B-Lax Blast as he was coaching a lacrosse training program. The most popular lacrosse equipment training aids available at the time were expensive rebounders that still required players to chase after lacrosse balls. “I needed an affordable lacrosse training aid that would improve hand eye coordination for the boys and girls I was teaching,” explains Stefan Craine. This is when the B-Lax Blast was born. Stefan soon developed the B-Lax Blast into a one of a kind product to help lacrosse players develop all aspects of their game without needlessly having to chase after practice balls. “One of the coolest features about this product is that lacrosse players didn’t have to find a playing partner. You can practice at home, on the way to school, by yourself, anytime you want.” Soon after making his first prototype, neighborhood kids began fighting over the new lacrosse training aid. This is when Stefan knew he had to offer his B-Lax Blast to lacrosse enthusiasts all over the country.

The good news for lacrosse players is that the product is easily available now at popular sporting goods sites. Like many individual inventors and single product companies, Stefan learned quickly that the road to commercial success is not easy. A recent Wall Street Journal article, titled Slim Odds for Inventors, discussed the difficulties and pitfalls inventors face with bringing invention ideas to market success. After developing the B-Lax Blast product and selling it through his own website, Craine teamed up with Ad-Gen, the exclusive marketing and advertising agency for InventSAI, that focuses on assisting individual inventors with commercializing inventions. He tapped Ad-Gen to expand the reach of the B-Lax Blast to lacrosse consumers across the country.

“Mr. Craine and his B-Lax Blast are a perfect example of what it takes to be successful as an individual inventor. The reason a lot of people fail is because they give up before they ever give their product a chance to succeed,” said Neil Montgomery, VP of Sales & Marketing for Ad-Gen. “This is still only the beginning. Once lacrosse players see their friends get better by using this product, they’ll want one. We are thrilled to be a part of this product’s success.”

Who is Ad-Gen?
Ad-Gen, the marketing arm of veteran invention coaching firm InventSAI, is part of the Montgomery IP Associates family of companies. They’re a full-service, innovative agency that represents exciting new products from small businesses, entrepreneurs, and individual inventors.

Ad-Gen has all of the tools that its clients need to stay ahead and grow in this fast-paced world, including online marketing, advertising, branding, prototyping, public relations, and more. Under the leadership of Neil Montgomery, who is a successful inventor and entrepreneur, Ad-Gen has extensive industry relationships – developed over many years – that allows it to present newly patented or patent pending products, like the B-Lax Blast lacrosse equipment training aid, to industry insiders.

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