Warren, MI – Brine announced today the signing of Major League Lacrosse defenseman Joel White to a multi-year endorsement contract. As a rookie, the Rochester Rattlers star led all MLL players by averaging over 7 ground balls per game.
“I started using Brine at an early age and always loved the brand. This summer I was able to start using it again and felt a big difference,” said White. “Brine’s outstanding product and continuous innovation are very important to me as a player. The integrity of the brand and its commitment to growing the sport made this partnership such an exciting opportunity.”
Through the endorsement, White will make appearances to promote lacrosse and educate players and fans on the game, Brine and its products. Brine will use his image in advertisements, posters, catalogs, packaging, and utilize him extensively through digital media.
“I watched Joel dominate at Syracuse and knew his athleticism and stick work would translate well at the professional level. He is a great young man with a very bright future,” said Mark Millon, Director of Sports Marketing for Brine Lacrosse. “He is immensely passionate about the game and driven to win. His attitude and ability are a perfect fit for Brine and set Joel apart with the best young players in the world.”
White was the second overall pick in the 2011 MLL Collegiate Draft by the Rattlers. The long pole from Cortland, New York was expected to be an immediate contributor after a stellar college career that included earning the Lt. Donald C. MacLaughlin, Jr. Award as the nation’s best midfielder. This marked the first time a defensive specialist won the award.
As a high school player for the Cortland Tigers, Joel scored 103 points in his senior season as an offensive midfielder. His freshman year at Syracuse University, he converted to defensive midfield. A 3-time All-American at Syracuse, White graduated as the school’s all-time leader in ground balls and points by a defensive player. He also captained the team twice, won two NCAA Championships and was a Tewaaraton Trophy finalist twice.