Washington, DC, December 10, 2012 – Lacrosse Playground is proud to announce the launch of its self-entitled lifestyle brand. The clothing line, founded by brothers with a passion for active wear, isn’t based off the sport that they played, but rather the lifestyle lived by the company they keep.
“We took an in-depth look at what our readers gravitated towards like – colors, forms of apparel, material, wear and tear, etc. – and after processing all of our research, we got to work! The Lacrosse Playground brand mirrors the ideals of lacrosse through apparel in order to deliver a quality product that can be enjoyed by all,” said Harry Alford, Co-Founder and CEO of Lacrosse Playground.
Lacrosse is a sport with significant duality; it has rich history and tradition. Both, America’s first sport and America’s fastest growing sport, lacrosse has developed sub-cultures who express their love for the sport in numerous ways. The Lacrosse Playground brand hopes to encourage and include everyone who lives the lacrosse lifestyle.
“It is in this manner that we strive to make our clothing not only classically-styled, but also current with fabric technologies and fashion trends. Most of all, our clothing addresses the need for casual apparel that is well-made, pleasantly edgy, and complementary to the person whose active pursuit of leisure is always intertwined with a desire to be the best-dressed person in the room,” says Thomas Alford, Co-Founder.
The inspiration for the Lacrosse Playground clothing line is born from individuals who want to be able to “let it rip” and “reel it in” fashionably, yet comfortably. The signature apparel item, The Convertible Short, caters to outgoing and active males. The Lacrosse Playground Convertible Short is a classic-fitting short made with quick-dry polyester microfiber. It is three shorts in one – Lacrosse, Swimming, and Casual.
Available in 3 Custom Prints (Mesh, Seesaw, and Irish Setter) and 6 Colorways (Green, Grey, Khaki, Navy, Red, and Sky Blue), they’re perfect for any Spring or Summer occasion – even the water! Get ‘em wet to see the “Magic Print” appear and become the life of the party!
The shorts can be used for every occasion and serve multiple purposes – hence, the name Convertible Short. These shorts can take you from the classroom, field, BBQ, and into the ocean without sacrificing a single thing. Securely store items in the complimentary waterproof wallet and continue to live an active life. Water activated patterns appear when wet. Quick drying technology allows you to be on the go without a hitch, transforming shorts back to original color in under 20 minutes. Performance fit, structure, and breathability create an unfounded fit and comfort for everyone in any situation. Sizes 30-40 enable a perfect fit.
Convertible Short features include: classic fit, zip fly, angled side pockets, contrast interior waistband, custom logo buttons, zip back pocket with waterproof wallet, machine washable, locker loop, and 7″ inseam.
About Lacrosse Playground
Lacrosse players are the biggest gearheads on the planet. Whether it’s pining over the latest stick technology, learning new stick-stringing techniques, or spotting a fresh set of gloves from the stands, equipment is more than just a tool for lacrosse players; and lacrosse is more than just a game, it’s a lifestyle. That’s where we come in.
Launched in 2009, Lacrosse Playground is a content wrapped e-commerce site dedicated entirely to men’s lacrosse equipment, apparel, and the lacrosse lifestyle. Lacrosse Playground features the latest releases within the lacrosse industry and spawns trends to be endured. For more information, visit LacrossePlayground.com and follow Lacrosse Playground on Facebook, Twitter, YouTube, and both Instagram accounts – LacrossePlayground and LaxPlayground.