As part of the deal, Bradman will represent STX at camps, clinics, tournaments and in-store events across the country and hold demo sessions at select events. Additionally, Bradman will play for Team STX in the LXM Pro, a lacrosse tour sponsored by STX, with fellow STX Pro-Athlete Kyle Harrison.
“Growing up using STX, most memorably the K18 line, it is a great honor to join the STX family,” said Bradman. “Being able to play with Kyle on Team STX in LXM Pro is a dream come true for me. I’m excited to join forces with such an innovative company and I can’t wait to get started.”
Bradman will also appear in the marketing campaign for the new 2013 products, including product videos, print and web ads as well as in store signage. There will also be a limited edition Sam Bradman Alliance 135 handle available this summer.
“Sam Bradman has distinguished himself as an outstanding athlete, as well as a proven lacrosse champion,” said Greg Tate, Men’s Marketing Manager for STX. “We’re very excited for Sam to join the STX family and look forward to him playing with Kyle Harrison on Team STX in the LXM Pro.”
Bradman, a senior midfielder for Salisbury University, was the USILA Division III 2012 Player of the Year, CAC 2012 Player of the Year and the only Division III player to be nominated for the 2012 Tewaaraton Award. The Canton, N.Y., native finished the 2012 season with 99 points and 71 goals. In addition, Bradman became the first player in DIII history to be named the Championship Games Most Outstanding Player in back-to-back years, while his school won its 10th title and second in a row. He was drafted in the first round for the MLL, but decided to play for LXM on Team STX instead.
“Obviously what Sam is able to do on the field is well documented. Player of the Year, two time Midfielder of the Year and two National Championships but off the field he’s a great fit for LXM as well,” added Xander Ritz CEO/CoFounder of LXM Pro. “He’s a student of the game and is excited about sharing his passion and knowledge with kids at LXM events throughout the year. His game and his personality make him a great fit for LXM and there is no question kids are going to be excited to see him play in LXM all year starting with our June 2nd event in Orange County, CA””
STX is a global sporting goods leader in the sports of lacrosse, field hockey and golf. With its 1970 introduction of the first synthetic lacrosse head, STX ushered in the “modern era” of what is now the fastest growing team sport. Based in Baltimore, the home of lacrosse, STX has been universally recognized for innovation in product design and development. STX continues to strive for new performance standards in sporting goods equipment at the highest levels of competition. For more information, visit http://www.stx.com.