Macklemore & Ryan Lewis have proven that millennial rappers, with the power of social media platforms and viral endorsements, can succeed. This week, in addition to 47 million YouTube views, they’ve reached #2 on iTunes’ Top Songs list. Sandwiched between Taylor Swift and will.i.am, lies a chance for every independent artist, or relative unknowns, to excel and crank(lax) enough momentum to be heard.
Due to viral marketing, musicians have been able to reevaluate traditional marketing protocol and enhance consumer attraction and interaction. People can learn a lot from these guys. Check out more LaxTracks.