NEW YORK, NY — February 20, 2012 — Maverik Lacrosse announced today the launch of The Future is Here, the latest commercial in Maverik Lacrosse’ Evolve the Player, Advance the Game campaign. The commercial first debuted during ESPNU’s season opener between Towson University and John Hopkins University on Friday, February 17th and will air throughout EPSN, ESPN2 and ESPNU’s coverage of the 2012 men’s lacrosse season. The Future is Here features a roster of Maverik athletes, including Peet Poillon, Joe Cinosky, John Christmas, and Billy Bitter.
The Future is Here embodies the overall theme of the Evolve the Player, Advance the Game campaign- a passing of the torch to the next generation of lacrosse players. The 60-second cut is more reminiscent of an inspirational sports film than a traditional product focused commercial. The various backdrops were chosen to reflect areas of the country in which the sport is growing and represents Maveriks’ continuing efforts to bring the sport to new audiences.
“The goal was to do something different this year,” said director Jay Jalbert. “Working closely with Maverik’s marketing team, we came up with a commercial concept that we hope will not just inspire and motivate, but also convey the respect all lacrosse players have for each other.”
“Maverik Lacrosse is about the growth and development of student athletes from all parts of the country and beyond,” said John Gagliardi, Founder and President of Maverik Lacrosse. “We will continue to work closely with players from all over to create innovative lacrosse equipment and help advance the game we love.”
ABOUT MAVERIK LACROSSE
Founded in 2005 by John Gagliardi, Team USA Player and All-World Defenseman, and Jay Jalbert, All-World Midfielder, Maverik Lacrosse is a lacrosse equipment manufacturer whose products are designed and developed by the world’s top lacrosse players for lacrosse players. Team Maverik creates, tests and develops innovative products that perform and exceed the professional demands of its founders. Headquartered in New York, Maverik is a subsidiary of Bauer Performance Sports Ltd., a publically traded company on the Toronto Stock Exchange (BAU). For more information, visit www.maveriklacrosse.com and Facebook.com/MaverikLacrosse.