“Maverik Training Center” is the new commercial for the 2011 season, which premiered over the weekend. Directed, filmed, and edited by Jalbert Productions International, it features Maverik Lacrosse Founder and CEO John Gagliardi, Paul Rabil, John Christmas, Dan Hardy, and Kyle Sweeney.
Long Island City, NY — February 28, 2011 — Maverik Lacrosse’s (www.maveriklacrosse.com) latest television commercial, “Maverik Training Center,” premiered this past weekend during ESPNU’s coverage of the 2011 NCAA college lacrosse season.
Director Jay Jalbert’s latest commercial takes you behind the scenes and into the gym with Team Maverik’s Paul Rabil, Dan Hardy, John Christmas, Kyle Sweeney and John Gagliardi as they prepare for the season ahead. The commercial uses a combination of slow motion camera work with an original rap soundtrack to paint a picture of the hard work, dedication and determination it takes to be an elite athlete. “There has always been an inherent connection between music and sports,” said director Jay Jalbert. “The music we chose for the commercial gave us the intensity we were looking for and was a natural fit with Team Maverik in the gym.”
“Jay has done an incredible job of conveying the overtime players across the country put into preparing for the season ahead,” said John Gagliardi, founder and President of Maverik Lacrosse LLC.
About Maverik Lacrosse
Maverik Lacrosse LLC (www.maveriklacrosse.com ) founded in 2005 by John Gagliardi, Team USA Player and All-World Defenseman and Jay Jalbert, All-World Midfielder, is a lacrosse equipment manufacturer whose products are designed and developed by the world’s top lacrosse players for lacrosse players. Team Maverik creates, tests, plays, develops and delivers innovative products that perform and exceed the professional demands of its founders. Maverik’s headquarters are based in Long Island City, NY.
Shot Location & Strength and Conditioning Coach:
SportsLab NYC, a premier sports facility that combines rehabilitation
and strength training located in the heart of Manhattan. Advising on the shoot was strength andconditioning coach, Jason Onserud. (www.sportslabnyc.com)
Music Credits: “D. One”