NEW YORK — February 22, 2013 – Maverik Lacrosse is proud to announce the launch of their 2013 commercial campaign, The Decision is Yours. The commercial will debut during ESPNU’s broadcast of Johns Hopkins vs. Michigan on February 23rd, and will air throughout the 2013 NCAA men’s lacrosse season on EPSN, ESPN2 and ESPNU. The Decision is Yours features Maverik athlete and University of Virginia standout Chris Bocklet, and echoes a message that will motivate and inspire athletes of all ages. The 60 second spot highlights Bocklet training in the new Maverik Maybach Deuce protective line, including gloves, arm pads and shoulder pads, as well as the new A1 Ultralight shaft and Spider 17 head. Featured head protection includes Cascade CPX-R with SEVEN Technology, and CPV helmets. To view the commercial visit the Maverik Lacrosse Facebook or Youtube page.
The Decision is Yours resonates with any athlete who has ever experienced disappointment and set back in their athletic endeavors. The commercial captures the agony of falling short, fighting back, and eventually reaching the pinnacle of one’s game. The commercial sends a powerful and important message; without failure there is no success.
“Chris was the perfect person to highlight in this commercial,” said Paul Carcaterra, Sports Marketing Director for Maverik Lacrosse. “I met Chris early in his lacrosse career and his road to the top highlights a fearless approach to working hard and never being satisfied.”
During his time at the University of Virginia, Bocklet played in 63 games and started in 52. He had 137 goals and 28 assists, and led the Cavaliers to a National Championship in 2011. Currently residing in Colorado, Bocklet play’s an integral role in representing Maverik Lacrosse at tournaments, camps and clinics in the West.
“Lacrosse teaches you many valuable life lessons that help to shape you both as an athlete and as a person,” said John Gagliardi, Founder of Maverik Lacrosse. “In this commercial we wanted to inspire young athletes and instill the message that through hard work and determination anything is possible.”