New Wave’s commercial delivers a sense of what lacrosse is and should always be about. Lacrosse is a way of life that brings people in and acts as a support system. The speech used for the video was given by Sen. Ted Kennedy as a Eulogy for Robert Kennedy in 1968.
New Wave provides an explanation of the video:
Lacrosse, as many of us know, isn’t just a sport. It’s not just a game, it doesn’t end when the clock expires or the whistle blows. It lives in us. It grows with us. Many of the relationships forged through this sport will last us our entire lives. Lacrosse is a way of life. A brotherhood of sorts.
About New Wave
New Wave Lacrosse is the premiere, high caliber and high quality organization in the Illinois Lacrosse community. Our program utilizes a highly skilled, passionate, dedicated and knowledgable Hall of Fame coaching staff to consistently transform young athletes into high caliber collegiate competitors. With a challenging, inspiring program and extensive lacrosse networks across the country, we aim to help our athletes reach their collegiate, personal and athletic goals. We are headquartered in Naperville, Illinois but serve dozens of suburbs all over the Chicagoland area. Lacrosse is the fastest growing sport in the Midwest and New Wave has embraced the task of helping Illinois excel at it.