WILTON, Conn. (July) – MoGo Sport, the number one flavored mouthguard in the world, announced today that Peter Maule has joined the company as executive vice president, managing director. In this role, Maule will oversee all sales and retail distribution initiatives for the company.
Maule brings more than 20 years’ experience within the global consumer products and retail industry to his new role, including extensive global sales and licensing relationships within the sports and entertainment sectors. He has held senior executive positions with leading branded organizations including World Wrestling Entertainment (WWE), Hallmark Cards and The Walt Disney Company. Most recently, Maule served as the global vice president, consumer products for WWE; in which he secured several of the company’s largest deals across categories including home entertainment, video gaming and hardlines. Additionally, while with WWE, Maule spearheaded the organization’s global retail relationships and initiatives across all channels of distribution including Walmart, Toys R Us, and Target.
Maule is a former Canadian Junior Hockey player and Canadian and United States National Squash Doubles champion.
“Peter’s experience and leadership across a wide variety of consumer product industries will be an asset to MoGo as we continue to build our brand’s domestic and international presence,” said Bruce Angus, founder and principal of MoGo Sport. “We could not be more excited about the experiences and relationships he brings.” Angus, along with fellow MoGo principal Tom Hoey, started the company in 2011.
MoGo Mouthguards utilize a patent pending process that embeds the mouthguard material with natural flavor essences without sugar for refreshing flavor that will last an entire season. Athletes at all levels, including San Francisco 49ers quarterback Colin Kaepernick and Pittsburgh Penguins star Evgeni Malkin, have discovered the protective and performance enhancing features of MoGo. MoGo provides professional-level protection (including a $10,000 Dental Warranty) and a comfortable custom fit with mouthwatering flavors.
MoGo mouthguards are currently available in Orange, Lemon, Fruit Punch, Blue Raspberry, Mint and Bubble Gum in adult and youth sizes. MoGo also makes flavored mouthguards for children and adults with braces. New flavors are in development, and the next generation of MoGo mouthguards, the M3, hit shelves July 2013.
About MoGo Sport
MoGo’s mission is to change the athlete’s experience of wearing a mouthguard from a “need to” to a “want to.” Wearing a sports mouthguard isn’t a great experience. Old-style mouthguards taste bad and can dry the mouth, affecting comfort and performance. For athletes at all levels, from pee wee to the professional ranks, MoGo has the solution. Using a patent pending methodology, MoGo offers a range of flavored mouthguards that offer superior protection, comfort and performance. MoGo flavor lasts an entire season. MoGo Sport is an American company and all MoGo mouthguards are made in the U.S.A. PolyFlav® resins meet FDA standards for food contact and are BPA Free. PolyFlav® flavorants and flavor enhancing agents are approved for food products.
MoGo Flavored Mouthguards are available at, Modell’s, Hibbett’s, Dunham’s, City Sports and other fine sporting goods retailers. For more information, please visit http://www.MoGoSport.com.