Canadian premium denim brand Naked & Famous is known to do things a little different every once in a while. This week they present their new glow in the dark Japanese raw denim. It is not the first time we see this, but it is certainly the best one we have come across so far, because these do not glow a little, they shine. Most importantly, they look completely normal when not in the dark.
The jeans work because we apply a phosphorescent coating to the fabric in Japan. This coating is baked into the fabric and will absorb light and slowly release that light with an emanating green glow, just like those Glow in the Dark stickers we had on our ceiling as a kid. Another fun aspect of the jeans is after you beat them up a bit the wear patterns will cause the coating to fade in certain parts of the jean and will create a unique piece of glowing art!
The limited edition model is now available exclusively at Barneys New York and Barneys COOP in the US and goes for 240 USD.