Nike did it with Nike iD. Adidas did it with Mi Adidas. New Balance steps into the light by now launching the US574 Custom Program. New Balance has a storied history much different from other shoe brands. Many of New Balance’s shoes in North America were actually made in their core plant in Norridgewock, Maine. This one plant is responsible for 1/4 of New Balance North American sneaker shipments. And this is why they proudly stamp “Made in the USA” on their shoes.
You can now create your own US574s and combine your own design with NB’s high-quality craftsmanship. Crafted in premium suede and mesh, this retro-running lifestyle shoe features an ENCAP® midsole for added support and extra comfort. Mix and match colors on 15 separate areas of the shoe using millions of different color combinations. Place your order now and have your custom US574s delivered to your address in just 4-8 business days.