NLL and Reebok Extend Partnership

Posted on January 6, 2011 by

Categories: Companies, Economy/Lax Business, Lifestyle, Reebok

The National Lacrosse League (NLL) has announced a multi-year extension of their exclusive equipment, footwear and apparel partnership with Reebok. Under the extension, Reebok will remain the official equipment, apparel, uniform and footwear provider of the NLL for the next three seasons. The partnership between Reebok and the NLL began in 2005.

“The NLL is excited to continue our relationship with a great partner like Reebok”, said NLL Commissioner George Daniel. “Our players deserve the best, and over the years, Reebok Lacrosse has provided them with the best uniforms and equipment available. It’s great news for the league and all of our players that this will continue in the future.”

“Reebok is proud to have the best lacrosse players in the world using our innovative equipment and wearing our brand,” said Chris Froio, Head of Men’s Sport for Reebok. “We’ve enjoyed a great relationship with the NLL over the past five years, and the partnership has played a significant role in helping establish Reebok Lacrosse as one of the premier brands in the sport.”

The National Lacrosse League is North America’s professional box lacrosse league, featuring the best lacrosse players in the world. The league, entering its 25th anniversary season, is comprised of ten franchises playing in the major markets of the United States and Canada: Boston Blazers, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Edmonton Rush, Minnesota Swarm, Philadelphia Wings, Rochester Knighthawks Toronto Rock & Washington Stealth. Over the course the past five years, the NLL has averaged over 10,000 fans per game. For more information, visit the official website of the National Lacrosse League at: www.NLL.com.

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.

Posted in: Companies

Related Posts: