Baltimore, MD – Baltimore-based STX, LLC, a global sporting goods leader, today announced major steps towards its 2014 ice hockey product launch including signing NHL Player Matt Moulson, securing an on-ice NHL equipment license and reaching a multi-year agreement with USA Hockey.
The four-year partnership with USA Hockey makes STX both an official sponsor and equipment supplier of USA Hockey. Additionally, the deal names STX as the official sponsor of the Toyota-USA Hockey Youth, Girls and High School National Championships. As part of the agreement, STX will equip members of the national teams with product, including the National Team Development Program in Ann Arbor, MI and the US Olympic Teams.
To top off that announcement, STX signed Matt Moulson, one of the most prolific NHL goal scorers of the past four years, to a multi-year endorsement deal. As the face of STX Hockey, the Buffalo Sabres left-winger will use STX sticks in games and transition to wear STX gloves once the product is finalized. Moulson will also provide feedback on the equipment to help STX design and develop equipment that meets and exceeds player expectations.
“As a lacrosse player who grew up with STX, I was excited when I found out they were getting into ice hockey,” said Moulson. “It’s easy to see how much time STX has spent researching exactly what players are asking for and developing equipment to meet those needs. I’m really looking forward to our partnership.
Prior to being traded to the Sabres in October, Moulson topped the 30-goal mark in each of his first three seasons with the NY Islanders and he ended last season in the top 25 for points for the second straight year.
“For more than two years, we have taken a very methodical and deliberate approach by leveraging our existing knowledge of protective gear and stick composites to create products of which we are really proud. Moulson has proved to be one of the most productive goal scorers in recent years, and who better to help consult us with our products in this next stage of development,” said Jason Goger, President of STX. “These partnerships poise STX for a long future with the NHL and USA Hockey,”
STX will begin sales of ice hockey equipment in the Spring of 2014.
For more information about STX products, visit www.stx.com.
STX is a global sporting goods leader in the sports of lacrosse, field hockey, ice hockey and golf. With its 1970 introduction of the first synthetic lacrosse head, STX ushered in the “modern era” of what is now the fastest growing team sport. Based in Baltimore, the home of lacrosse, STX has been universally recognized for innovation in product design and development. STX continues to strive for new performance standards in sporting goods equipment at the highest levels of competition. For more information, visit http://www.stx.com.
About USA Hockey
USA Hockey Inc., founded on October 29, 1937, and headquartered in Colorado Springs, Colo., provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic heroes; and connects the game at every level while promoting a lifelong love of the sport. With a membership of more than one million players, coaches, officials and volunteers that span all 50 states, USA Hockey serves as the National Governing Body for the sport in the United States. For more information, visit usahockey.com.