Easton Lacrosse
At the recent US Lacrosse Convention, Easton Lacrosse was showing their new line of shafts and their universal spec head appropriately called the Launch. But the product that had everyone buzzing was the one they only unveiled to a few select groups. I’m referring to Easton’s new lacrosse helmet.
Easton Lacrosse discusses their new technology that will help them manufacture the best equipment in lacrosse. They have taken the Talon shafts of yesterday and made them 50% stronger and 20% lighter as a result of the acquisition by Easton.
Bigfoot Lacrosse has the sneak peak at Easton's new Stealth Scandium shafts.
As Easton Lacrosse draws nearer to their product release date, they have hit up Verdict Photography for a few shoots and idears on how to manage their aesthetic. As a photographer / visual idea guy, it is my job to present them with a whole bunch of stuff to look at in order to determine what direction to head visually. Some stuff works, other stuff ends up on the cutting room floor. Here are some examples of some photos that, while pretty cool, got left behind in the editing process.
VAN NUYS, Calif.-- Easton Sports today announced the hiring of Duke Stump as Senior Vice President of Culture, Creative and Brand Innovation. Additionally, the company appointed Mike Zlaket as Executive Vice President and General Manager; named Matt Arndt as Senior Vice President Product Management; and tapped Doug Appleton as General Manager of the lacrosse division. The four will work to advance the Easton Sports brand banner that includes hockey, baseball/softball and lacrosse.
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