kevin plank

Under Armour Wills Innovation in Brand New Advertisement

Under Armour Wills Innovation in Brand New Advertisement, its Biggest Ever Global Marketing Campaign

By Lacrosse Playground | February 12, 2013 |
AdAge.com asks the question, "What Would You Get If You Crossed a Nike Ad Mixed With An IBM Spot?" The answer is a complicated Under Armour advert that is strategically structured to inspire us as much as the organization's first campaign - Protect this House. The branding is accurate. Under Armour continuously highlights its strategic positioning as an innovative organization. Read More...

Introducing the Under Armour Sports Bra

By Lacrosse Playground | March 13, 2012 |
January 26, Under Armour's Kevin Plank and Brad Dickerson stated during an Investor Transcript Call for their Annual Report that the women's line has grown 13% since it first went public. They also hinted at new launches for the public to expect this year. The Sports Bra was one of them. Read More...

On Leadership: Kevin Plank, Under Armour CEO, says no to ‘Loser Talk’

By Lacrosse Playground | July 15, 2011 |
On Leadership: Kevin Plank, CEO of Baltimore-based Under Armour, talks with Tom Heath about growing his company, 'playing offense' and wisdom from Sun Tzu. Read More...

The Rise of Under Armour

By Lacrosse Playground | January 29, 2010 |
LAS pointed us towards an unbelievable interview with Under Armour CEO & Founder Kevin Plank. Plank, a former University of Maryland football player, wanted to produce a shirt that was conducive to performing at a high level throughout the course of a game. Jemele Hill from ESPN not only got to learn about the company's roots, but she even trained with Plank himself at his house in Baltimore, Md.