The Chesapeake Bayhawks’ New Strategy: A Model for the Future of the MLL



After years of stagnation, we are finally seeing some “outside of the box” thinking going on inside Major League Lacrosse. The Chesapeake Bayhawks new management is showing much needed creativity in their franchise’s business strategy. To entice ticket sales and interest in a league which has seen little of either, new president Brendan Kelly and General Manager Spencer Ford are introducing some radical new ideas based on an effort to build a foundation for fans to grab hold of.
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