marketing

GuyRilla’s Third Annual “BroCon” Announced

By Lacrosse Playground | July 20, 2011 |
GuyRilla Marketing Group’s third-annual “BroCon” summit is the world’s only conference for companies targeting the billion-dollar “Guy” market. A high-value event for select participants, BroCon attendance is limited to 100 brands, agencies and journalists. Discover a room full of prospective promotional partners, customers and trendsetters. Read More...

New Online Community Launches to Provide Education, Insights, and Opportunities for the Billion-dollar "Guy" Market

By Lacrosse Playground | January 7, 2011 |
(New York, NY) GuyRilla Marketing Group™ (www.GuyRillaMarketing.com) announced today its official launch of an online membership program that enhances the marketing practices of businesses and individuals toward 18-to-34 year-old men. Members will generate valuable collaborations and co-branding opportunities with other top professionals from a variety of industries, including sports, fashion, music, gaming, and more. Read More...

Reebok Signs On To Sponsor "Crooked Arrows" Movie

By Lacrosse Playground | January 14, 2010 |
Reebok will be introducing their 9K product line of equipment and 10K lacrosse sticks through the independent sports film, Crooked Arrows. Crooked Arrows, the first motion picture to focus on lacrosse, began talks with Reebok executives last year. The last time we saw a company capitalize on a branding opportunity in a sports movie was Easton Sports for Mighty Ducks.>>READ MORE