Brine MF5464 New Balance X Mid Cut White Molded Lacrosse Cleats

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For the elite team athlete, the New Balance 5464 in the Brine King collection provides every advantage in traction, lightweight performance and comfort for dominating the field. The cleat is mid-cut. Synthetic/Mesh upper provides lightweight comfort and support. Read More…

Posted in: Brine, New Balance

Boston University Adds DI Men’s Lacrosse, State-Of-The-Art Athletic Field

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BOSTON – Boston University today announced plans for a new state-of-the-art athletic field for field hockey and the entire BU community, made possible in part by a $3 million gift from Boston-based New Balance. The 110,000 square-foot field will be named New Balance Field and will provide BU’s nationally ranked field hockey team with a new on-campus facility. Read More…

Posted in: D1, New Balance

New Balance Custom US993

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A member of the legendary 990 series, the New Balance 993 has earned top ratings by runners and an honored place in their Made in the USA running line-up. Now you can make your mark on this heritage shoe with your choice of materials, colors and a personalized message. Read More…

New Balance US574 Custom Shoe Program



Nike did it with Nike iD. Adidas did it with Mi Adidas. New Balance steps into the light by now launching the US574 Custom Program. New Balance has a storied history much different from other shoe brands. Keep Reading…

New Balance, Made in England Video



Here’s a closer look at the legendary New Balance Flimby factory in England. The short video is directed by award winning director Andreas Tibblin. Keep Reading…

New Balance H710 Ivy League Collection



New Balance offers a peek into its upcoming Ivy League Collection for Spring 2011. The collection will include mid and low top versions of its H710 hiker. The shoes are inspired by the Ivy League schools, which obviously include Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, and Yale. They’ve taken a classic approach with an “outdoors” feel. They feature buttery suede uppers with special laurel wreath tongue branding to mimic the schools’ crests. The release is expected to come in January 2011 via select New Balance accounts worldwide. Keep Reading…

New Balance Sneaker Projection Mapping by Hayoung Jung



New balance sneaker Projection mapping_01 from Hayoung Jung on Vimeo.


Created as a side-project without any monetary benefit, Hayoung Jung utilized the increasingly popular format of projection mapping together with a New Balance 1300. The end results are some stunning visuals and animations which are based around the usages of colors and could serve some interesting mediums in the future beyond just advertising.

Posted in: Lifestyle, New Balance

New Balance® for J.Crew 1400 sneakers




The king of kicks: the iconic 1400 sneaker (originally launched in 1994), in never-before-seen custom colors that the J. Crew design team cooked up in collaboration with the athletic shoe sovereign.
Keep Reading…

Posted in: Nike, Shoes/Cleats
Game Photos: LXM 904

Game Photos: LXM 904



New Balance beats Monster Energy 10-9 at LXM Pro 904 in Florida this weekend. The game was action-packed and thrilling down to the last second. Chazz Woodson and Kyle Harrison were quite impressive with diving goals. View some images from the game. View Photos…

Posted in: Brine, Featured

Video: New Balance “All in a Days Work” With DJ Mars



New Balance collector DJ Mars stars in this short clip entitled “All in a Days Work.” Mars walks us through his work, life and day-to-day philosophy. The short film features De La Soul, Kenny Burns, and Mick Boogie to name a few.