Sneaker Projection Mapping

New Balance Sneaker Projection Mapping by Hayoung Jung

By Lacrosse Playground | November 9, 2010 |

New balance sneaker Projection mapping_01 from Hayoung Jung on Vimeo.

Created as a side-project without any monetary benefit, Hayoung Jung utilized the increasingly popular format of projection mapping together with a New Balance 1300. The end results are some stunning visuals and animations which are based around the usages of colors and could serve some interesting mediums in the future beyond just advertising.