Under Armour Lacrosse Commercial with Steele Stanwick, #IWill Lax

Under Armour Lacrosse Commercial with Steele Stanwick, #IWill Lax


As part of Under Armour’s biggest ever global marketing campaign, #IWill, comes Steele Stanwick’s entrance. Stanwick, former UVA All-Everything and current MLL star, discusses his family’s affinity for “the wall” in his house. The story is about how humble beginnings and training on a brick wall can take you to playing at a level bigger than life. Read More…

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Under Armour Wills Innovation in Brand New Advertisement, its Biggest Ever Global Marketing Campaign

Under Armour Wills Innovation in Brand New Advertisement


AdAge.com asks the question, “What Would You Get If You Crossed a Nike Ad Mixed With An IBM Spot?” The answer is a complicated Under Armour advert that is strategically structured to inspire us as much as the organization’s first campaign – Protect this House. The branding is accurate. Under Armour continuously highlights its strategic positioning as an innovative organization. Read More…

Posted in: Under Armour