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The Rise of Under Armour

Posted on January 29, 2010 by

Categories: Apparel, Economy/Lax Business, Social Media, Under Armour

LAS pointed us towards an unbelievable interview with Under Armour CEO & Founder Kevin Plank. Plank, a former University of Maryland football player, wanted to produce a shirt that was conducive to performing at a high level throughout the course of a game. Jemele Hill from ESPN not only got to learn about the company’s roots, but she even trained with Plank himself at his house in Baltimore, Md.

Posted in: Apparel

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