At an exclusive media event in NYC, Under Armour, Inc. (NYSE:UA), a leading athletic performance brand, will debut the Company’s first-ever basketball footwear collection, which will be available at retail this November. Under Armour’s Basketball collection, featuring Micro G cushioning, consists of four distinct shoes, highlighted by the Micro G Black Ice.
Incredibly lightweight and low to the ground, Micro G technology offers an innovative, streamlined alternative to heavier, thicker foams, giving athletes increased quickness, improved cutting ability, and enhanced elevation. Micro G technology is also stronger than traditional foams, providing additional protection, cushioned comfort, and security for the foot.
The new collection will be supported by a multi-faceted digital and TV advertising campaign debuting late Fall. The television spots will be on TNT, ESPN, NBA TV and YouTube. Find more info at SoleCollector.