Twitter blew up last night with people wondering what the hell Rick Ross was doing in a Nike commercial. Turns out he’s part of a new campaign by Nike called “Boom,” which so far includes five 19-second ads featuring the likes of Max Seibald, Bo Jackson, Robinson Cano, Tim Tebow, Nick Saban, and a drumline. These are just teasers, of course, but we’re eager to see the rest of the campaign. Check out more videos after the jump.

Max Seibald appears in the first two videos below. Here are pictures from the shoot.