Wreckless Apparel Group Launches Retail Division with Jerry Scott Spearheading the Endeavor

Posted on December 16, 2013 by

Categories: Economy/Lax Business, Retail Spotlight, Shirts


Wreckless Lacrosse Apparel Group is an up and coming sporting apparel brand. The brand caters to the player, their performance, as well as their individuality. Wreckless’s completely new designs of apparel are set to hit the top sporting goods store shelves in mid December 2013. This new line of apparel is performance made to fit the lifestyle of a lacrosse player. All products are made with top-notch material that is soft with an extremely comfortable fit, but also looks good. The unique designs symbolize individuality, and the love of the game. With Wreckless’s new product line the player can dress to impress on and off the field in this hip and comfortable sportswear.

The Brand Ambassadors are Rob Pannell, the recipient of the Tewaaraton Award in his senior year at Cornell last spring. He was also named Rookie of the Year in Major League Lacrosse in 2013. Brian Spallina, 6 time Champion in the MLL, and Mike Evans, 4 time Champion. All are proud to represent the brand.

Starting this spring lacrosse enthusiasts will have a new place to shop. Wreckless Lacrosse is proud to announce the launch of its retail division. Retail locations will be strategically placed in high traffic, high quality venues across the country with the first to show up on the east coast in the coming months. Wreckless has brought Jerry Scott, a seasoned retail executive with 23 years of experience in the lacrosse industry, on board as their Director of Retail Development and Events Manager to spearhead this endeavor. Jerry brings with him a vast knowledge and understanding of the lacrosse events and retail landscape. Look for a Wreckless location near you soon.

Wreckless is always coming up with new creative patterns, and focuses their trends on what the consumer wants. Wreckless Apparel Group’s complete new line of products includes three different lines.
The Wreckless Men’s Line includes shorts made with a thick waistline, drawstrings, and unlike many other sport apparel brands, are made with pockets. Shirts and tank tops are made with all new patterns and sell for $24 – $26. Another product added to the line is reversible tanks, with a different edgy, colorful pattern on each side.

The Daredevil Boy’s Line includes a variety of shorts and tanks all under $30. All styles are made with super soft material, pockets, and a comfortable waistline, all of which provide for a nice fit.

Last but certainly not least is the new women’s line called, Wreckless Love. This line includes racer back tanks, v-neck shirts, and reversible pinnies. All of the apparel in the women’s line has been made to fit a woman’s body shape. The items are comfortable and athletic, yet trendy with funky colors and designs. This new line offers a selection of shorts that come in a 5-inch length. This style is the perfect length, as suggested by the players and fans themselves. What makes these shorts so unique is the convenient built in compression shorts with mesh overlay, thus eliminating the need for spandex. Before this line of shorts, girls would have to wear two separate pairs of shorts and roll them up, with these shorts they will no longer have to. The shorts also have drawstrings and sell for $38. All designs in the women’s line are athletic, but of course include the perfect amount of pink.

Wreckless will be at recruiting events and lacrosse tournaments around the United States with a complete interactive team of kids and the Wreckless RV and retail component. The apparel is best of the best. The brand will also provide products like stick heads and mouth pieces from other major brands. For more information on Wreckless Lacrosse Gear, and to view all their new products, visit their website at: http://www.wrecklesslacrosse.com.

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