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Breaking: Rob Pannell Signs with Wheaties

As of 12:30 (EST) today, Wheaties announced the signing of Major League Lacrosse Rookie of the Year Rob Pannell to Team Wheaties. Read More…

May 25, 2013; Philadelphia, PA, USA; Cornell Big Red attackman Rob Pannell (3) reacts after scoring a goal against the Duke Blue Devils during the first quarter of the 2013 NCAA Division I men's lacrosse semifinals at Lincoln Financial Field. Mandatory Credit: Rich Barnes-USA TODAY Sports
Courtesy Rich Barnes

As of 12:30 (EST) today, Wheaties announced the signing of Major League Lacrosse Rookie of the Year Rob Pannell to Team Wheaties.

This is not only a tremendous accomplishment for Pannell, but it is also groundbreaking for the sport of lacrosse. Clearly, Wheaties understands the impact and could lead to more “name brand” organizations following suit.

In August, Wheaties partnered with Lacrosse Playground and EPOCH Lacrosse to delve into the lacrosse market. That partnership included a relationship of one of the most iconic brands in sports history with an ever-emerging lacrosse equipment provider, who manufactures lacrosse shafts with only the highest-grade materials available.

Jim Wilson, Wheaties Marketing Manager, described the LPG and EPOCH partnership as “a great fit.”

“Wheaties is all about fueling and celebrating the potential that each person and team have to become champions,” said Jim Wilson, Wheaties Marketing Manager. “Lacrosse has grown exponentially in recent years, helping to redefine the sports landscape in the U.S. Like Wheaties, lacrosse has helped redefine what it means to be a champion, which makes the partnership such a great fit.”

Pannell joins NFL All-Pro running back Adrian Peterson on Team Wheaties, in addition to speed skaters, para-athletes, and more.

What does this mean for the growth of the sports? What will the signing bring into fruition? We’ll bring you more information as it comes.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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