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Comlax Announces Completely Re-Launched, Enhanced Lacrosse E-Commerce Website

Jan, 2011 – FRANKLIN, MA — ComLax, one of the largest retailers in the United States of lacrosse equipment, today announced that it has re-launched its new website, at http://www.comlax.com. The new website is a complete overhaul with sharp new design and a brand new back-end & e-commerce platform.

Jan, 2011 – FRANKLIN, MA — ComLax, one of the largest retailers in the United States of lacrosse equipment, today announced that it has re-launched its new website, at http://www.comlax.com. The new website is a complete overhaul with sharp new design and a brand new back-end & e-commerce platform. The site also features expanded online tools to help lacrosse consumers purchase, learn and get equipment guidance from Comlax store managers – and to see all the latest and greatest lacrosse gear at the best prices.


Comlax has also added video for many products to help shoppers get more information and become more familiar with the products which they are considering for purchase. Product descriptions are no longer standard descriptions from vendors – Comlax has enlisted lacrosse experts to re-write product descriptions in their entirety – and all descriptions are written by Comlax employees, particularly store managers who live and breathe the game of lacrosse.

Other new features include the following:

• Store location pages have been greatly enhanced. Shoppers now have easy access to store hours, maps, directions, manager bios and photos & video tours for each store.
• Lacrosse categories have been consolidated for easier navigation. It’s a much more simple site to navigate and find lacrosse product.
• In addition to simpler navigation, the traditional search box has also undergone a significant upgrade, helping users find what they need in a quicker fashion.
• Customers can mouse over on the shopping cart icon on ANY page on the site to get a quick glimpse of what is in their cart.

David Nectow, President of ComLax parent company TSG Enterprises, LLC., commented, “We are very excited to launch our new website, which we now truly believe to be the simplest and most informative lacrosse e-commerce site on the internet. Not only do our customers continue to have access to the hottest lacrosse gear at the best prices, but they now have a better forum to learn, watch videos and have the best lacrosse experience overall on the web. We look forward to launching even more features online in 2011 and serving our online customers better than anyone else who sells lacrosse equipment.”

ComLax sells major lacrosse equipment brands such as Brine, STX, Warrior , Maverik, Reebok and many more. ComLax also has its own line of custom designed lacrosse equipment and also designs and markets custom made t-shirts for its online and retail shoppers. The Company has twelve retail locations in Massachusetts, including Berlin, Braintree, Danvers, Franklin, Kingston, Medford and Needham, along with five additional stores in Nashua, NH, Portsmouth, NH, Warwick, RI, Norwalk, CT and Fairfield, NJ.

For more information visit Comlax.com.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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