Easton Lacrosse Aims To Be Market Leader with New Products and Innovation

Easton Lacrosse discusses their new technology that will help them manufacture the best equipment in lacrosse. They have taken the Talon shafts of yesterday and made them 50% stronger and 20% lighter as a result of the acquisition by Easton.

Anther product Easton divulges is the Launch head. Easton-patented Reflex technology in throat of head, creating an industry-first, fully adjustable and customizable head designed to optimize throwing angle for all pocket types.

Reflex technology allows for concentration of energy at piston, maximizing energy transfer in passing/shooting; this technology also reduces distortion of head during this motion for greater accuracy and power on shots.

The head is legal for all levels of lacrosse play (Universal specifications are met). Available in White, Black and Wood grain finish. Available in retail in early 2011.

Doug Appleton and Cort Kim tell us about the direction of the company for 2011.

Easton’s new launch head, scandium alloy shafts and re-engineered Talon composite shafts – Easton’s first product introductions to the market place.

Get behind the scenes look at their new products, and the innovation that separates them from pack.

We will have more information on Easton Lacrosse later in the week.

Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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