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Easton Sports and 3d Lacrosse Team Up to Create the Next Generation of Elite Lacrosse Players

VAN NUYS, CALIF. & DENVER — Easton Sports and 3d Lacrosse share a common vision for helping lacrosse players up their game: better coaching and training plus superior equipment creates better players. It’s a simple yet powerful formula that has already helped thousands of athletes across the country at 3d Lacrosse events sponsored by Easton. Read More…

VAN NUYS, CALIF. & DENVER — Easton Sports and 3d Lacrosse share a common vision for helping lacrosse players up their game: better coaching and training plus superior equipment creates better players. It’s a simple yet powerful formula that has already helped thousands of athletes across the country at 3d Lacrosse events sponsored by Easton. So it only makes sense that these two innovators are strengthening their partnership to create a unique player improvement experience at 3d Lacrosse events nationwide.

3d Lacrosse has burst onto the national lacrosse scene as one of the country’s premier lacrosse organizations—specializing in superior training for individuals and teams, exceptional events and tournaments, and select travel teams. Meanwhile, Easton Lacrosse has quickly established itself as a leading innovator of high-caliber equipment including shafts, heads and protective gear for all types of players.

Through the partnership, Easton Lacrosse will be the presenting sponsor of the majority of 3d Lacrosse events and programs, with Easton product experts manning the Easton Gear Booth where players will have the opportunity to demo the latest Easton Lacrosse gear and get tips on what equipment is right for them. Easton will also setup a casual lounge environment focusing on player education and entertainment.

“We are excited to continue our strategic partnership with Easton Lacrosse in 2013,” states Jamie Munro, Chief Executive Officer at 3d Lacrosse. “Our goal at 3d Lacrosse is to make players better, and we believe that part of making players better is using superior equipment. Easton has an outstanding line up in 2013 of new and innovative products, and we are honored to be part of that roll out and evolution.”

Bringing Sports Engineering to Lacrosse

Easton’s industry-leading innovations in sports engineering and, more specifically, the company’s advanced materials and technologies, have allowed the Easton Lacrosse development team to leverage successes from across Easton Sports in its new lacrosse products. This includes using materials that have gone into the development of Easton’s industry-leading baseball bats to make innovative new lacrosse shafts and designs for hockey protective gear to make some of the fastest and lightest lacrosse gloves on the market.

“Our mission at Easton Lacrosse is to deliver a performance advantage to every player, with products that feature the latest in advanced technology and materials,” said Doug Appleton, General Manager of Easton Lacrosse. “By combining the best in player development and tournament competition with innovative gear and new technology we’ll be rolling out this year, athletes get a premium experience designed to take their game to the next level.”

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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