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GoPro Signs Lacrosse Icon Paul Rabil as Athlete Ambassador

paul-rabil

All-Star Midfielder Will Deliver Immersive Video of

One of the Fastest Growing Sports in the World

SAN MATEO, CALIF. (MAY 20, 2015) – GoPro, Inc. (NASDAQ:GPRO), enabler of some of today’s most engaging content, today announced lacrosse icon Paul Rabil (@PaulRabil) as the first signed team sports ambassador for the brand. In conjunction with the announcement, GoPro has launched GoPro: Paul Rabil – Do One More, an original production featuring Rabil, showcasing his unique point of view, philosophy and play of the game. Behind the scenes of the shoot are also now available on Rabil’s social channels.

As an ambassador, Rabil will use GoPro cameras to capture unique points of view never before seen in lacrosse and help bring greater exposure to the sport he has dedicated his life to. Rabil’s content will be used for entertainment and instructional purposes, showcasing immersive video from play on the field, strength and conditioning training, practice drills and his travels around the world for the sport.

“Paul embodies everything we look for in a GoPro athlete,” said Todd Ballard, senior director of lifestyle marketing at GoPro. “He is passionate about his sport, has a strong voice on social platforms and a robust set of interests as an athlete and entrepreneur. Most importantly, he is an authentic user of the camera and a terrific self-producer. Bringing Paul on board as our first team sports ambassador was a really easy decision.”

A six-time All-Star and two-time MLL MVP, Paul Rabil is the face of one of the fastest growing sports in the world. Selected first overall in the 2008 MLL Draft, the New York Lizards star graduated from Johns Hopkins University as the career points leader in the NCAA playoffs and as the school’s all-time leading point and goal scorer as a midfielder. A member of Team USA, Rabil was named to the 2014 FIL World Championship All-World Team with Outstanding Midfield honors. Off the field, Rabil established the Paul Rabil Foundation, which is committed to helping children with learning differences by creating programs and partnerships through sport and scholarship.

“Having the opportunity to be a part of GoPro’s athlete community and gain exposure for lacrosse through their extended platform is incredible,” said Rabil. “My goal is to capture lacrosse footage in a way that has yet to be seen in the sport.”

Look for more original productions and self-captured lacrosse content on GoPro and Rabil’s online channels. For more information about GoPro and its HERO cameras, please visit www.gopro.com.

About GoPro, Inc. (NASDAQ:GPRO) GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to capture themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion. And in turn, the world has helped GoPro become one of the most exciting and aspirational companies of our time.

For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, Pinterest or LinkedIn.

GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.

About Paul Rabil

Paul Rabil, who has been profiled by The New York Times, Bloomberg, and The Washington Post, has been called the “LeBron James of Lacrosse” and has become the most recognizable name in the sport. A member of Team USA, Rabil has won an MLL and NLL Championship, has been awarded two MLL MVP titles and three Offensive Player of the Year honors. The single season record holder for most points registered in MLL history, Rabil had a remarkable collegiate career at Johns Hopkins where he was named a three-time All-American and two-time National Champion. For more information on Paul Rabil, visit www.paulrabil99.com.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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