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Founded by two brothers, Warner and Cole Jenkins, Shock-it Sports is dedicated to make life easier on the player with the Shock Pocket. The Shock Pocket is a pocket pounder that will shorten the length of time to break in and mold your pocket. The product features a stem attached to a ball on one side and a handle to grip on the other. You can also customize the Shock Pocket to practically any color combination you want.

Who is behind Shock-it?

My brother and I, Warner and Cole Jenkins started this company, Shock-it Sports. We have outside funding to build a broad base of products for a number of sports. We have started with lacrosse because we both have experience in the sport.

What made you want to make this product?

When I was in my garage and I just purchased a new head the pocket was completely flat. I was tired of beating up my hand with pounding the lacrosse ball with my hand. So I wondered what device I could use without killing my hands. I had used another product on the market before but it didn’t allow to get variation of grip and force for a better result, faster. We tested an early version of our concept with a number of players in a competitive league.

Did you come across any obstacles along the way in terms of manufacturing?

As with any new product manufacturing requires a number of different parts to come together to form the end product. In our case we had to identify suppliers that could provide quality material in a timely manner, without committing ourselves to significant levels of capitol.


Who will get the most use from this product? A certain age? Skill Level? Everyone?

The Shock Pocket is a lacrosse tool built for all ages of players because everyone needs a great pocket, even the experienced players. Those just starting out can really benefit from building a solid pocket early before the season starts to give themselves an advantage.

What’s next for your company?

We plan to expand the company and its product line into a variety of sports, hence Shock-it Sports. Given our early success we expect the product to be in high demand as lacrosse season starts.

Find more information on the Shock Pocket here.

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In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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