A new concept from Land Rover is the DC100 Sport. This is a modern interpretation of the iconic Land Rover which debuted at the 2011 Frankfurt Motor Show. The concept captures the adventurous, daring, indomitable spirit of Land Rover. This spirit was established in 1948 by the Series 1, the first mass-produced civilian 4×4, which swiftly earned a global reputation for itself, for British engineering and for the Land Rover name. This concept is intended to explore the potential future design language that takes the open and honest character and timeless simplicity of the original and updates them for the 21st Century.
View a video of the DC100 Sport: